Syllabus Mass Communication Senior Secondary NIOS


 

 

 

 

CONTENTS

 

 

 

 

Module

 

Name of the Lesson

Page No.

 

 

 

 

 

 

 

 

 

 

 

 

 

I.

Introduction to Mass

1.

 Introduction to communication

1

 

 

 

 

 

Communication

 

 

 

 

 

 

 

 

 

 

2.

 Mass Communication

21

 

 

 

 

 

 

 

3.

 Role and impact of mass media

33

 

 

 

 

 

 

 

4.

 Development communication

40

 

 

 

 

 

 

 

 

 

 

 

 

 

 

II.

Print Media

 

5.

 Introduction to print media

48

 

 

 

 

 

 

 

6.

 What is news?

68

 

 

 

 

 

 

 

7.

 Reporting and editing

80

 

 

 

 

 

 

 

8.

 Language press in India

104

 

 

 

 

 

 

 

 

 

 

 

 

 

 

III.

Radio

 

9.

 Characteristics of radio

116

 

 

 

 

 

 

 

10.

 The radio station

126

 

 

 

 

 

 

 

11.

 Formats of radio programmes

136

 

 

 

 

 

 

 

12.

 Radio programme production

147

 

 

 

 

 

 

 

 

 

 

 

Appendix - A

 Mass Communication Curriculum

 

 

 

 

 

Appendix - B

Feedback form

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CONTENTS

 

 

 

 

Module

 

Name of the Lesson

Page No.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IV.

Television

 

13.

 Television in India

1

 

 

 

 

 

 

 

14.

 Role of television as a mass medium

17

 

 

 

 

 

 

 

15.

 Television channels

36

 

 

 

 

 

 

 

16.

 Television program production

47

 

 

 

 

 

 

 

 

 

 

 

 

V.   Advertising and Public Relations

17.

 Advertising - an introduction

64

 

 

 

 

 

 

 

18.

 Advertising- an industry

79

 

 

 

 

 

 

 

19.

 Public relations - an introduction

91

 

 

 

 

 

 

 

20.

 Public relations - tools

105

 

 

 

 

 

 

 

 

 

 

 

 

 

 

VI

New Media

 

21.

 Characteristics of new media

118

 

 

 

 

 

 

 

22.

 New media: the industry

130

 

 

 

 

 

 

 

23.

 New media: target audience

137

 

 

 

 

 

 

 

24.

 New media: employment opportunities

144

 

 

 

 

 

 

 

 

 

 

 

 

 

Appendix - A

Feedback form

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CONTENTS

 

 

 

Module

 

Name of the Lesson

Page No.

 

 

 

 

 

 

 

 

 

 

 

 

VIIATraditional Media

25.

 Introduction to traditional media

1

 

 

 

 

 

 

26.

 Types of traditional media

9

 

 

 

 

 

 

27.

 Comparison of traditional media

 23

 

 

 

 

 

 

 

 with electronic media

 

 

 

 

 

 

 

28.

 Communication through traditional media

32

 

 

 

 

 

 

 

 

 

 

 

 

VIIB Photojournalism

25.

 Introduction to photography

41

 

 

 

 

 

 

26.

 The camera

49

 

 

 

 

 

 

27.

 Photojournalism

56

 

 

 

 

 

 

28.

 Role of a photojournalist

65

 

 

 

 

 

 

 

 

 

 

 

 

Appendix - A

Sample Question Paper

 

 

 

 

 

 

Appendix - B

Feedback form

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Note :

 

You have to select any one of the Optional Modules VIIA or VIIB. Both the modules carry equal marks and are of the same difficulty level.

 

 

CONTENTS

 

 

Sr.No.

Module No.

Practical Activity

Page No.

 

 

 

 

1.

1

 Construction of a simple and clear message

1

 2

 1

 Observation of non verbal communication in

 2

 

 

 the print media

 

 3

 2

 Cultivating the habit of newspaper reading and

 3

 

 

 analyzing a newspaper

 

 4

 2

 Preparation to conduct an interview

 8

 5

 3

 Differentiation between the spoken word used in

 11

 

 

 radio and the written word used in print media

 

 6

 3

 Identification of different formats of radio

 13

 

 

 programmes

 

 7

 4

 Differentiation between television and print as two

 14

 

 

 different mediums of mass communication

 

 8

 4

 Categorization of television channels

 17

 9

 5

 Identification of different forms of advertisements

 21

 

 

 in the print media

 

 10

 5

 Observation of activities involved in product

 23

 

 

 public relations

 

 11

 6

 Accessing facilities available on

 25

 

 

 the internet

 

 12

 6

 Opening an e-mail account

 27

 13

 7A

 Communicating effectively through traditional

 29

 

 

 media

 

 14

 7A

 Identifying a traditional media form and its

 31

 

 

 function in society

 

 15

 7B

 Making a photograph

 33

 16

 7B

 Preparing a photofeature

 35

 

 

 

 

 

 

 

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